● Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
● Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience
● Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
● Assist in development of media strategy and recommendation and helping with elements of client presentations
● Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications
● Support the pacing, optimization and management of campaigns, as applicable
● Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
● Facilitate the analysis and interpretation of data trends and develop improvement solutions
● Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
● Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed

Job Requirements:

Education:
● Bachelor’s degree (communications, marketing, advertising, or business)
● Ability to speak, read and write the English language
Experience:
● 0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus
● Experience with Microsoft Office suite; foundational / practical experience with Excel a plus
● Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required
● Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan
● Ability to convert and implement strategic plan directions into flawless tactical executions
Certificates, Licenses, Registrations:
● Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads and IAB Digital Media Planning & Buying are a plus but not require