GENERAL PURPOSE OF JOB

The Sr. Associate, Search Investment is responsible for facilitating the placement of approved media plans, as well as confirming, monitoring and optimizing digital media orders to ensure the clients’ advertising program is executed flawlessly. The successful Sr. Associate provides in-depth analysis that drives search strategy along with a high level of service to assigned accounts. The Sr. Associate also displays digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.

KEY RESPONSIBILITIES:

• Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy

• Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience

• Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives

• Assist in development of media strategy and recommendations
• Create presentations, regular reporting, and other documents for client use in the evaluation and approval of search campaigns
• Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications
• Provide project management on projects / campaigns within the channel team
• Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
• Conduct the analysis and interpretation of data trends and develop improvement solutions
• Acts as quality control for overall account output
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
• Watch and check search media trends, tools, technologies, and recommend direction for investment and implementation
• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
• Participate in vendor meetings with current and potential partners

Certifications:

• Certificates in Google and Microsoft platforms required; experience with other digital platforms a plus

Experience:

• 2+ years relevant work experience in digital media / marketing with search experience; agency experience a plus

• Experience with Microsoft Office suite; foundational / practical experience with Excel a plus

• Strong relationships with publisher and technology partners

• Knowledge of the importance and role of search within a media plan and how to leverage its strengths
• Proven ability to convert and implement strategic plan directions into flawless tactical executions
• Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs